Who is teaching us to look deeper?
If you read a blog post and it begins with an analogy about car dealers, is your instinct to say, "Well, I'm not a car dealer…" and then jump to the next post?
When you see something working (or not working) in the marketplace, something you don't understand, do you stop to figure out why it's working (or not working)? Or is it easier to change the attention channel and get back into line?
I've discovered (the hard way) three rules for writing a blog post that will spread:
- Don't use unfamiliar words or concepts.
- Avoid subtlety.
- Try not to challenge deeply held beliefs.
Education, politics, marketing, tourist attractions—they all seem to work better when we keep people moving, behind the velvet rope, input and output, cause and effect, this then that. When the masses conform to the system we've built, the system works a whole lot better.
But who wants to be a cog in that machine? While playing it safe might...
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